This filter indicates a preference for either conceptual information at one end of the scale – or detailed information at the other.
It is one of the best indicators of how someone prefers to deal with information. The two extremes can be described as:
- conceptual or detail
- big chunk to small chunk
- global to specific
For example, some people may like an introductory conceptual statement followed by a limited number of details to provide evidence. Conversely, another person might prefer some specifics which lead to a more global conclusion. Awareness of this filter enables us to ensure that we include provision for both preferences in any presentation or proposal we might be making.
This is a crucial concept when considering business strategy. People who have a natural affinity for strategy will tend to be at the ‘big chunk’ end of the scale and speak in terms of big, global concepts. The people who are good at implementation are usually good at dealing with details, and big/bold concepts have little appeal or meaning for them. To be implemented successfully, a strategy which is developed in big chunks needs to be converted into smaller and smaller chunks so that it can be implemented successfully.